You may remember this alert from 2018, when a ballistic missile warning went out to the people of Hawaii. If you don't remember it, that’s OK—it turned out to be a false alarm. Although the full cause was never made public, there was widespread speculation that it stemmed from a poorly designed UI—the user interface … Continue reading Designing with bias in mind
bias
The default
Companies know that there is power in default choices. When you sign up, they default your choice to agree to receive advertising emails from them. They also default to the option that your contract will renew at the end of your subscription period. Whenever possible, they make the choices for you (repeat last order? same … Continue reading The default